Apple’s puppet rebellion: the luxury of effort.
In an era of automation, the value of human effort in advertising has never been higher. We are currently witnessing a race to the bottom of the “Uncanny Valley”. Google, alongside a growing list of global giants, has begun rolling out fully AI-generated advertising. It is efficient, it is infinitely scalable, and it is technically […]
The algorithm won’t save you: instinct decides.
We have been sold a lie. It is a seductive lie, wrapped in a dashboard and sold by a tech giant. The lie is this: If we just gather enough data, if we just let the AI crunch enough numbers, we will eliminate the risk of being wrong. We believe that if we measure everything, […]
The search for intelligence: from SEO to GEO.
For two decades, we have been playing a game of cat and mouse with a box of blue links. We obsessed over keywords, backlink profiles, and meta-descriptions. We optimised for an algorithm that indexed the web. That era is ending.That era is ending as we transition from SEO to GEO. We are moving from Search […]